Example: ‘I’m a doctor (but have never practiced) so trust me, I’m a doctor’ is becoming more commonplace in startup and corporate entities.
Also, defining healthcare needs to be specific. IMO, Euc is a consumer tech play fillowing money using the power of a skilled marketer. Language is important but substance and trust is valuable, particularly in digital health, hence the resistance and mass fragmentation of the digital health space.
100% - influencers only have worth if they have credibility, substance and trust.
That's true. But also, many doctors know their realm of expertise. And its why we need more experts to get in the game to improve the level of quality. And medicine isn't black and white
I would also argue that there are far more people making decisions with no medical background, experience, or advisory which is just as worrying in those areas.
Healthcare is so broad - which is part of the problem. And Euc might use marketing but the reason its working is because they are meeting so many peoples unmet needs and solving a problem. Not saying its the only solution, but they're onto something the rest of healthcare is largely neglecting
I’ve liked your reply because you know me better than many readers and, it’s a topic I care about, deeply.
That said, there’s not enough time or space to debate this in good spirits so I’ll leave this by saying for the benefit of the everyone except Emily, my views are based on 50 years of healthcare experience. Ive been the son of a clinician, then a clinician, hospital administrator, medical device industry and as a digital health founder, essentially my entire life and career.
Maybe we could/should write something together Emily!? 😉
🤔
Curious or not sold?
Both. Influencers have a place but trust is key.
Example: ‘I’m a doctor (but have never practiced) so trust me, I’m a doctor’ is becoming more commonplace in startup and corporate entities.
Also, defining healthcare needs to be specific. IMO, Euc is a consumer tech play fillowing money using the power of a skilled marketer. Language is important but substance and trust is valuable, particularly in digital health, hence the resistance and mass fragmentation of the digital health space.
100% - influencers only have worth if they have credibility, substance and trust.
That's true. But also, many doctors know their realm of expertise. And its why we need more experts to get in the game to improve the level of quality. And medicine isn't black and white
I would also argue that there are far more people making decisions with no medical background, experience, or advisory which is just as worrying in those areas.
Healthcare is so broad - which is part of the problem. And Euc might use marketing but the reason its working is because they are meeting so many peoples unmet needs and solving a problem. Not saying its the only solution, but they're onto something the rest of healthcare is largely neglecting
I’ve liked your reply because you know me better than many readers and, it’s a topic I care about, deeply.
That said, there’s not enough time or space to debate this in good spirits so I’ll leave this by saying for the benefit of the everyone except Emily, my views are based on 50 years of healthcare experience. Ive been the son of a clinician, then a clinician, hospital administrator, medical device industry and as a digital health founder, essentially my entire life and career.
Maybe we could/should write something together Emily!? 😉
100% Ross - you care about it more than most I know and super appreciate your input.
And you know I respect and value your opinion SO highly... and I'm just playing devil's advocate...
Now a co-written piece or series... there's an idea 😉 🎉
Ultimate team 💪